Even if you have read the book or this essay, it’s worth a refresher. Nearly 10 years on, it’s still extremely relevant.
The article: http://www.fastcompany.com/46049/praise-purple-cow
This is relevant for any marketer that wants to make a difference. Simply put by Godin, “It is a plea for originality, for passion, guts, and daring.”
10 suggestions for making and marketing something remarkable are included.
Share your thoughts on the quest for the Purple Cow.