Retro remarkable marketing inspiration from Seth Godin

Purple Cow
We recommend a read of Godin’s essay adapted for Fast Company from his book, “Purple Cow: Transform Your Business by Becoming Remarkable”.

Even if you have read the book or this essay, it’s worth a refresher. Nearly 10 years on, it’s still extremely relevant.

The article: http://www.fastcompany.com/46049/praise-purple-cow

This is relevant for any marketer that wants to make a difference. Simply put by Godin, “It is a plea for originality, for passion, guts, and daring.”

10 suggestions for making and marketing something remarkable are included.

Share your thoughts on the quest for the Purple Cow.

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