With some remarkable help from the Cape Town Design team and a small band of volunteers, the project is moving on from concept to execution. The presentation shows some projects which are underway and building up to launch 2014 FOOD.
The talk was pecha kucha style and gave a high level overview of the different initiatives planned for food markets, street food, urban gardening, social enterprise, food waste and an international food indaba.
Here’s the presentation:
Watch some inspiration from the successful Dodo project from Helsinki, the last World Design Capital host city: vimeo.com/50821564
Jess was one of our first Jozi specialists and was so attracted to the synergy of the company, she decided to become an Associate. She has a long history of digital marketing, starting out at Ananzi and also working at Amorphous, Aquaonline and Ogilvy as a digital copywriter, always with a strong focus on concept and social media. She has worked on diverse brands including Miller Genuine Draft, MTN, DStv and BMW.
Jess says, “Digital provides something real in that it’s a means of interaction, a way of exploring a product and gaining insight from it on your own so it holds more meaning. We’re not telling you what to think about a product anymore. We’re giving you the means to figure it out for yourself, to dive in and explore it.“
#1 The CIO as the postdigital catalyst
The challenge of the CIO is to work closely with the COO, HR Director and CMO to be an effective change agent. There is greater scope for experimentation with technology than ever before. Large corporates as well as small enterprises have the opportunity to test small before implementing on a large scale.
#2 Mobile only (and beyond)
There is already greater focus on developing mobile only solutions. Beyond this, we will see mobile increasingly integrating with real world sensors to optimise functionality and logistics.
#3 Social reengineering by design
Social needs to be meaningful for both business and its relevant audiences and can provide ROI that you can forecast and manage.
#4 Design as a discipline
We’ve seen design thinking (from industrial design) influence technology development already. Elements from other design disciplines can help the development cycle, for example, a pace layer approach from architecture bases design on need stages.
#5 IPv6 (and this time we mean it)
IPv6 will address the scarce resource of IP addresses but we need people trained to scale to the opportunity of extra capacity.
#6 Finding the face of your data
With the advent of big data, corporates now have to mine the data effectively, applying the “so what?”
#7 Gamification goes to to work
It can encourage engagement and change customer, supplier and employee behaviour, gamification is enhancing call centre performance already.*
#8 Reinventing the ERP engine
Infrastructure costs reduced by cloud solutions give businesses more opportunity to invest in what they do on the platform available, allowing them to achieve better business insights from the platform.
#9 No such thing as hacker-proof
Security will be a rising cost in business.
#10 The business of IT
It’s time for an update… the cobbler’s children need new shoes.
The principal speaker was Deloitte Consulting’s CTO, Mark White.
*There was a leader board at the presentation showing the top 5 tweets, gamifying the participation in the earned media of the launch of the report.
Even if you have read the book or this essay, it’s worth a refresher. Nearly 10 years on, it’s still extremely relevant.
The article: http://www.fastcompany.com/46049/praise-purple-cow
This is relevant for any marketer that wants to make a difference. Simply put by Godin, “It is a plea for originality, for passion, guts, and daring.”
10 suggestions for making and marketing something remarkable are included.
Share your thoughts on the quest for the Purple Cow.