Yesterday, we relaunched Luke Dale-Roberts’ The Test Kitchen website, in time for the World’s Best 50 Restaurants award ceremony. The Test Kitchen was singled out as the winner of the “One to Watch” award.
The concept, design and build was completed within one week. Whilst many restaurant websites obsess about the finished plate, the concept was to showcase the full experience of dining at The Test Kitchen.
What makes The Test Kitchen special is the distinctive industrial space and that the chefs perform in the open kitchen. The old website was white and minimal, but in truth The Test Kitchen is dark, rich and earthy.
The responsive website design uses a background incorporating the oxidised mild steel table tops used in the dining room with a restaurant ‘watermark’.
The warmth in both the dining room and the website is created by the felt pendant lighting that features strongly.
Enter Your Street Challenge and win a share of R1million to make your idea a reality. But do it fast! Entries close 28th January 2013.
Design Indaba launched Your Street in 2011 as an ongoing series of competitions aimed at transforming urban spaces through creative thought. This year, the competition has gone global. There are as many possibilities as there are streets in the world.
We worked on the new design and banner advertising for media partners to promote the competition.
The header graphic encourages people to think broadly about how they could improve their street and is open ended; be it recycling, greening or improving use and enjoyment for the public. The copy engages and inspires people to be creative and make a difference in their community.