Why the excitement?
- The interface is less cluttered.
- Larger images make it more visually rich.
- The experience is more consistent across devices.
- There’s more opportunity for contextually relevant content with a variety of feeds available.
- There are better ways to promote engaging content.
We are excited about how brands can feature in the new types of feeds (including interests, photo and video feeds).
Brands and individuals should care more about high quality images and video and should more consciously optimise content for graph search.
More commentary from the 2 Joshs…
Josh Constine – sneak peak video included – http://techcrunch.com/2013/03/07/hands-on-with-the-new-facebook-and-its-boredom-killing-feeds-tctv/
Josh Halliday – http://www.guardian.co.uk/technology/2013/mar/07/facebook-overhauls-news-feed-ads
#1 The CIO as the postdigital catalyst
The challenge of the CIO is to work closely with the COO, HR Director and CMO to be an effective change agent. There is greater scope for experimentation with technology than ever before. Large corporates as well as small enterprises have the opportunity to test small before implementing on a large scale.
#2 Mobile only (and beyond)
There is already greater focus on developing mobile only solutions. Beyond this, we will see mobile increasingly integrating with real world sensors to optimise functionality and logistics.
#3 Social reengineering by design
Social needs to be meaningful for both business and its relevant audiences and can provide ROI that you can forecast and manage.
#4 Design as a discipline
We’ve seen design thinking (from industrial design) influence technology development already. Elements from other design disciplines can help the development cycle, for example, a pace layer approach from architecture bases design on need stages.
#5 IPv6 (and this time we mean it)
IPv6 will address the scarce resource of IP addresses but we need people trained to scale to the opportunity of extra capacity.
#6 Finding the face of your data
With the advent of big data, corporates now have to mine the data effectively, applying the “so what?”
#7 Gamification goes to to work
It can encourage engagement and change customer, supplier and employee behaviour, gamification is enhancing call centre performance already.*
#8 Reinventing the ERP engine
Infrastructure costs reduced by cloud solutions give businesses more opportunity to invest in what they do on the platform available, allowing them to achieve better business insights from the platform.
#9 No such thing as hacker-proof
Security will be a rising cost in business.
#10 The business of IT
It’s time for an update… the cobbler’s children need new shoes.
The principal speaker was Deloitte Consulting’s CTO, Mark White.
*There was a leader board at the presentation showing the top 5 tweets, gamifying the participation in the earned media of the launch of the report.
- gives you a common point of reference to guide future decisions.
- is a flexible framework to experiment, learn and optimise.
- makes you accountable to your stakeholders.
- includes your success metrics.
A key learning: Things change and your strategy should allow you to adapt to remain effective.
Bottom line: Your strategy will be judged on its results.
What tips can you share about creating an effective strategy?
The opportunities for technology to replace human interaction are endless, just choose wisely. Personal relationships are critical and are no less important in our industry.
So. Pick up the phone, have a coffee together from time to time; make time to connect. It makes all the difference.